The Yoga Addiction

3: Interview with Danielle Eve - Everything you need to know to Create a Successful Corporate Yoga Business

The Yoga Addiction
3: Interview with Danielle Eve - Everything you need to know to Create a Successful Corporate Yoga Business
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Big city living is most often accompanied by desk job living. Yoga teacher and entrepreneur Danielle Eve wants to deliver mindful movement and stress release to desk jockeys who might otherwise never step foot in a yoga studio. Danielle and Megan's start-up company, Ebb and Flow Movement, is one of the few in Toronto, ON, that's making a mark in corporations around the city with their business savvy and tenacity.

IN THIS EPISODE:

  • Why Danielle started doing yoga (it was a guy) (2:02)
  • How her journey into the marketing world led her to want to teach yoga in the workplace (5:05)
  • What Danielle decided her legacy would be and the Steven Tyler Move (8:03)
  • What is "Crystal Twinkle Woo-Woo" from yoga and why she wants to remove it from how she teaches yoga (11:25)
  • How Danielle speaks to corporate clients: branding imagery and language (18:20)
  • The 3 pillars of Danielle's business philosophy (21:15)
  • Why you need to market to the business (wellness budget) and not the individual employee (24:30)
  • What to wear when you walk into a corporation (27:45)
  • Why and how to choose your teaching language in a corporation vs. yoga studio (32:45)
  • How do you teach mindfulness to a business group (33:50)
  • How do you work around restrictive clothing like business suits (36:00)
  • What's the best time of day to offer classes (43:35)

RESOURCES & LINKS:

John Kabat-Zinn's mindfulness programme

Danielle's logo designer: @elliotcarol 

Make Lemonade

Lululemon for corporate friendly yoga clothing

Ebb & Flow Movement

Danielle's blog on Building Mental Resilience

Danielle on Instagram

Ebb & Flow Movement on Instagram

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Brought to you by Natalie Senger and Sandy Huen of The Yoga Addiction